Atelier – BO

Bang & Olufsen Atelier

You dream it. We craft it.

Start with our digital Composer

Start creating online

Explore an array of materials and finishes in real-time and see your creation come to life.

Finalise details in-store

Want a more hands-on approach? Experience product demonstrations, explore real material samples and discuss delivery and installation with our store experts.

Want more? Go Bespoke

Immortalise your vision and taste in a sound experience all your own. Contact a store to begin crafting a bespoke piece, tailored exclusively to you.

Our iconic forms and features. Your unique tastes.

Sound? It’s personal, with Bang & Olufsen Atelier.

Because when you pour some of yourself into the music, it becomes all more powerful. Whether that’s a speaker tuned to your home’s aesthetics, or a bespoke masterpiece crafted to turn heads. It’s the soundest expression of who you are.

Three levels of customisation

Atelier Bespoke

Make a statement. Turn heads. Spark conversations. With a fully bespoke Bang & Olufsen piece, you make it yours.

Atelier Editions

Experimental colourways, with fresh finishes and textures. When our Atelier team explores the limits of materials and craft – you feel it. See something that speaks to you? Make it yours before these limited editions disappear.

Atelier Catalogue

Choose from over 500,000 possible combinations of colour, material and finish. Our digital Composer lets you visualise every angle and switch colours in a beat.

Fabric: Crafted for acoustic excellence.

Ranging from understated to bold and vibrant, all our fabrics are carefully crafted for optimal acoustic performance. They are designed with a luxurious look and feel in mind, so they sing in your space.

Aluminium: Sleek. Strong. Timeless.

With expertise in milling, turning, anodising and surface finishes, our aluminium is crafted for utmost durability and elegance – all under the same roof in Factory 5, Struer. Pushing the limits of what aluminium can be is what Atelier is all about.

Wood: Naturally elegant. Rich in character.

Sourced from trusted suppliers around the world, our wood is finished to highlight its natural beauty, durability and timeless appeal. Meticulously milled, cut and lacquered, each piece adds warmth and individuality to your design, connecting you to the craftsmanship behind every piece.

Crafted sound. Seamless continuity.

With our first soundbar, we give everyone a chance to experience Bang & Olufsen sound in their own living room as Beosound Stage works with any TV supporting HDMI ARC. With four woofers in the eleven-driver setup, no additional subwoofer is needed.